Cloudreach Marks Ten Years of Cloud Leadership and Growth With New Brand Direction

Blackstone-backed cloud solutions leader expanding globally as companies accelerate digital transformation.

New York, NY-- July 30, 2019-- Cloudreach, the leading cloud solutions provider, today announced a new brand identity as the company continues to accelerate its global growth. The company has undergone a transformation since Blackstone became its majority investor in 2017, recently appointing a new CEO and making acquisitions under the Cloudreach brand. 

As part of the launch, Cloudreach is unveiling a new tagline, ‘Elevate Your Future’, that speaks to the potential of the cloud to transform businesses. It also includes a new identity for Cloudreach and its software platform, Cloudamize.

Cloudreach is a unique ‘born-in-the-cloud’ solutions and software provider with a mission to help global enterprises transform their business through the adoption of cloud technology and agile business culture. In 2018, the company appointed Aaron Painter as CEO to lead Cloudreach through its next phase of evolution and global growth. A 15-year veteran of Microsoft and best-selling author, Painter brings a global vision of the impact of digital transformation. 

“Over the past decade, Cloudreach has established itself as one of the most dynamic and thoughtful players in the cloud industry. Our growth has consistently outpaced that of the broader market, as clients look to us to help them embrace the technology and culture of the cloud to drive growth and innovation worldwide,” said Painter. “As we look to the next 10 years of growth, we are bringing our people and technology together behind a single, bold identity.”

Founded in 2009, in its first decade, Cloudreach worked with early adopter customers including Volkswagen, The Economist, and Omnicom Group. In 2017, Blackstone Group acquired a majority stake in the company. Later that year, Cloudreach acquired Cloudamize and Emerging Technology Advisors (ETA), followed by Relus Cloud in 2018, solidifying its place as a leader in the US market. In this time, Cloudreach has been recognized in Gartner’s magic quadrant for public cloud managed and professional services for the strength of its services and its partnerships with AWS, Microsoft and Google. 

Cloudreach’s global footprint has grown significantly in recent years following the acquisition of ETA and Relus Cloud and the expansion into new locations in Europe with new offices opened in Stockholm this year and Cologne and Berlin in 2017. Globally the company now has 19 offices and more than 900 employees.

“The demand for public cloud services continues to grow worldwide as CIOs are seeking ways to take full advantage of this disruptive technology. This is what Cloudreach does better than anyone: helping navigate businesses through complexity and towards the opportunities created by cloud adoption,” said Viral Patel, Senior Managing Director at Blackstone.


About Cloudreach

Cloudreach is the leading cloud solutions provider. Across our outcome-driven consulting and managed services, it’s our software, our application focus and our cloud culture that makes the difference. We elevate technology and people so you can reach new heights. 

Cloudreach is part of Blackstone’s portfolio of companies. Blackstone is one of the world's leading investment firms with assets under management of over USD 500 billion. For more information about us, visit Follow Cloudreach on twitter @Cloudreach.

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