retail shopper wearing mask

70 How Is Technology Helping Traditional Retail Respond to COVID-19?

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In this episode, Caroline Baldwin, Editor at Essential Retail and host of the Retail Ramble Podcast, joins the team to chat about the role technology is playing in the retail industry’s response to the COVID-19 pandemic.

Traditional retailers have had to rapidly adapt to a locked-down world, scaling up e-commerce operations and offering new, digital customer experiences. Will the sudden necessity for digital kill off the high street or will people still want tangible store experiences once lockdown is over?