What is a cookie?

Cookies are small text files that are placed on your computer by websites that you visit. It is sent to your browser and stored on your computer’s hard drive, mobile device or tablet. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of this site and any third parties we engage with. We may collect information from you through cookies and similar technologies such as a tag or pixel.

How do we use cookies?

We use cookies in a number of ways to compile reports and help us improve our website and services, this includes:

  • Ensuring you are able to interact with our website and improve your experience.
  • Monitoring where you are visiting our website from.
  • Measuring the number of visitors to the website.
  • Understanding how you interact with our website to deliver relevant content.

Approved third parties collect information on our site through cookies, tags and pixels. Tags and pixels (also known as web beacons) are similar to cookies but are collected through embedded images.  

When you opt-in to non-necessary cookies, We will track your IP via pixel tracking in instances where you have visited by clicking an ad on a third party website. Where you choose to provide us with personal data as a result of your chosen interactions with the website (e.g. via a web form request), we will comply with all relevant laws and apply the highest standards of data privacy and security. You can read more about how we use your data in our privacy notice

We do not sell your data to third parties for direct marketing, or any other purpose. 

What types of cookies do we use?

Necessary – These cookies are to enable core functionality such as security, and to ensure the content of a page loads quickly and effectively. They will automatically run every time you engage with our website.  

Conversion trackingThese cookies allow us to track where our adverts are converting to interaction with our products and services.

Third party cookie Purpose
Facebook We use this conversion pixel to assess where our landing page traffic is coming from, track how many views and clicks an advert has and track your IP to assess where you have interacted with our products or services.
Instagram We use this conversion pixel to assess where our landing page traffic is coming from, track how many views and clicks an advert has and track your IP to assess where you have interacted with our products or services.
LinkedIn We use this conversion pixel to assess where our landing page traffic is coming from, track how many views and clicks an advert has and track your IP to assess where you have interacted with our products or services.
Marketing campaign conversion tracking (Madison Logic) We use this conversion pixel to assess where our landing page traffic is coming from, track how many views and clicks an advert has and track your IP to assess where you have interacted with our products or services.
Salesloft We use this conversion pixel to assess where our landing page traffic is coming from, track how many views and clicks an advert has and track your IP to assess where you have interacted with our products or services.
Twitter We use this conversion pixel to assess where our landing page traffic is coming from, track how many views and clicks an advert has and track your IP to assess where you have interacted with our products or services.

 

Performance / Analytics

These cookies are used to collect information about how you use our website. We use the information to compile reports and to help us improve the website.

Third party cookie Purpose
Drift* This is our chat bot, we track where you are visiting from, to direct you to the relevant region in order to book a meeting.
Google Analytics                              (Alphabet Inc) Collects information about how you use our website. We use the information to compile reports and to help us improve the website. Information is collected in an anonymous form and includes the number of visitors to the website and blog, where the visitors have come to the website from and the pages they visited.
Your IP address will be tracked for geographic purposed, but will not be shown to us in the reports we receive from Google Analytics.
Google Ads (Alphabet Inc) We use this conversion pixel to assess where our landing page traffic is coming from, track how many views and clicks an advert has and track your IP to assess where you have interacted with our products or services.
Hotjar Measures what part of the website you are interacting with and provide us with a report on the parts of the website most frequently visited. This will also track your IP address.
Pardot Tracks visitor and prospect activities such as when you visit the website.
An anonymous Visitor ID with a unique identifier e.g. visitor_i1234. No personal information will be stored in the cookie and the visitor ID remaining anonymous unless you choose to interact and share your personal information with us e.g. through a website form.
Unbounce We use information from forms to help us build custom landing pages for campaigns.
Zoominfo Tracks your IP address. When paired with Zoominfo databases, this can identify what company you are visiting from, to help with prospecting activities.

*This cookie is classed as necessary to deliver services to you if you choose to interact with our chat bot.

Cloudreach careers

This part of the website runs on a different platform, and tracks necessary cookies only. 

How do I manage cookies?

You can manage non-necessary cookie preference via the ‘Privacy and Cookie’ notice pop-up on this website, or find out more detailed cookies management information in the following links:

If you would like to contact us about cookies, please email dpo@cloudreach.com

Last updated December 2020