Large US Nationwide Retailer

Cloudreach and Google Cloud help a large US-based retailer scale its systems to handle major demand peaks on Black Friday.  

  • Google
  • Retail

The Challenge

The customer was looking for a partner to provide 24/7 support to ensure performance and availability standards were maintained over the duration of their Black Friday event, which sees substantially increased traffic and activity on their website. This customer generates around 60% of their revenue during black Friday and Cyber Monday. Delivering a seamless customer experience during this holiday event was, therefore, critical to their commercial performance.

The Solution

From Cloudreach’s experience, cloud adoption generally slows down due to lack of readiness within operations teams. So, in anticipation of the Black Friday event, Cloudreach’s team conducted a six-week Operational Readiness Assessment to review the customer’s current IT operations strategy, structure, processes, skills and tooling. 

After concluding this assessment, the Cloudreach Team produced a Recommendations Report, identifying, for the customer’s leadership team, areas where they can further strengthen and enhance their adoption of GCP to achieve their business objectives. 

During the Black Friday event, the customer continued to leverage both Cloudreach’s Managed Service Team, situated in Edinburgh and Vancouver, as well as on-site support, to monitor their website performance and availability.

The Outcome

In an increasingly competitive world of online retail sales, ease-of-use and transaction speed can make or break business outcomes. 

Leveraging Google Cloud allows the customer to innovate at speed and scale its systems to handle major demand peaks on Black Friday. 

Through leaning on Cloudreach’s industry-leading experience, as cloud-native Next Generation Managed Services Provider, we were able to help the customer identify the changes required to transform the operations of an organisation to be ready for rapid adoption of Google Cloud.

Large US Nationwide Retailer

The customer is a leading retailer with more than 1,000 stores across the United States. They are committed to offering an easy shopping experience for their customers in their stores, online and via their mobile application.