Viant Technology

Viant Technology is a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach, and accountability into cross device advertising.

“Cloudreach supports us with subject matter expertise and continues to be a reliable partner. They are quick to pick up the phone and resolve issues as they arise. We have begun to build a strong long-term partnership. As many CIOs know, working with cloud technology is never easy. Each day there are fresh challenges, especially as we are constantly looking to innovate to maintain our competitive advantage. Having the support of a partner like Cloudreach allows us to respond to the needs of the business while helping us optimize and reduce our costs.”

Linh Chung CIO of Viant Technology LLC

The Challenge

  • For every CIO, moving to the cloud is a big decision with many considerations.
  • For companies that have moved to the cloud, there is still a challenge for CIOs to make sure that their costs are consistently optimized, within forecasted budget and reduced where possible.
  • Cost optimization efforts allow for greater investment in other areas of technology, including research and development and also help to increase company profitability.

The Solution

Viant has a talented internal technology team, but required additional subject matter expertise with their cloud billing and financial management.

Cloudreach worked with Viant’s internal team to provide guidance and best practices on ways to help optimize their cloud environment and ultimately reduce their overall spend. Cloudreach also provided support for the resale of both AWS and Google Cloud. When Viant requires assistance, they have access to Cloudreach’s Billing and Cost Optimization Team and Financial Optimization Consultants who provide insight, remediation, and recommendations.

Cloudreach’s billing services are designed to helps Enterprise clients with detailed showback and reporting, cost optimization, and financial governance for cloud environments. These services can provide customers with a holistic suite of tools to manage costs, understand and accurately report usage, and optimize their cloud spend in an all-in-one solution.

Related Case Studies

AWS Case Study The Met Office

For over 160 years, the Met Office has led the field in weather and climate forecasting, fulfilling its role as ...

AWS Case Study Argus Media

Argus is an independent media organisation, with headquarters in London and offices in the principal commodity centres worldwide. They ...