University of the Arts London (UAL)
University of the Arts London (UAL) are the largest university in Europe to specialise in art, design, communication, fashion, media and performing arts. UAL attend a number of recruitment events around the world throughout the year, to increase awareness of the university and the many courses they offer. UAL had the ambition of improving their student journey from enquiry through to application, which would have the secondary benefit of allowing them to use data for targeted marketing.
Already users of Salesforce, there were three key new initiatives UAL wanted to implement:
- UAL had an issue with the data storage volume in their Salesforce environment, which was running at approximately 140% of their allowance.
- They required some dynamic web enquiry forms (where certain fields are displayed depending on selections made in previous fields) to enable prospective students to enquire about the foundation, degree-level and short courses offered across the university in its 6 world-renowned Colleges.
- When UAL staff attended events they would capture prospective student data on physical enquiry cards. The goal was to find a better way to capture all this data and seamlessly push the data into Salesforce.