Nissan

Innovation and excitement for everyone. For Nissan, this means making cars that are more efficient, more beautiful, more inspiring and more human than ever before. It means, simply, making cars that change the world and the way we move through it. Established in Yokohama City, Japan in 1933, Nissan Motor Co. Ltd currently manufactures vehicles in 20 countries and offers products and services in more than 160 countries around the world. As well as the Nissan brand of vehicles, the group also counts the high end Infiniti and value for money Datsun vehicles as part of the Nissan family.

“Working with Cloudreach has been a truly fantastic experience on all levels, the support and detail that our platform is managed at is truly impressive and my team is extremely pleased”.

Yuusuke Asano Technology Project Leader

The Challenge

Nissan approached a specialised digital agency to overhaul its consumer facing digital portfolio for all its vehicles brands in every market across the globe. The main objective of this move was to grow sales on all activities and services within the group and position Nissan as a world leader in customer service. The specialised digital agency is responsible for the implementation of this strategy on all consumer touch points be it web, mobile, offline or social with the brief that innovation and ambition will the centrepiece of all ideas and executed projects. These initiatives needed infrastructure to support them.

The Solution

To support these initiatives, Amazon Web Services (AWS) was chosen as the technology platform of choice because it brings with it a number of organisational, technical and financial benefits including:

  • Streamlined operations and faster releases
  • Flexible hosting environment
  • Reliability and security
  • Highly available and scalable
  • Global presence
  • Lower TCO including pay as you go or reserved pricing models

Nissan also needed a company who could manage and support this technology to the exacting standards demanded by their consumer base and as a long term partner of the specialised digital agency, Cloudreach were introduced to Nissan as a trusted client services provider.

The Partnership

Cloudreach is an accredited Amazon Web Services Managed Services Provider who have years of experience providing AWS operations and services.

The Outcome

We deliver Nissan a set of global 24/7 services, billing support and monitoring to keep their platform running. We are at the forefront of operations in their digital environment and understand how to manage their services in dynamic, changing environments. We provide real time business operational information and automated solutions for capacity and availability management. Even though the Nissan solution is engineered for quality, when the unexpected happens, Nissan can be sure we have the team to bring the platform back online.

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